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| INTERNET MARKETING PUBLIC LIBRARY-SECTIONS |
 01-Library Section By Topics (13)
If you know exactly what you are searching, this is the best place to start with! Let 's say you need a specific information about "Niche Directory". You click on the topic " Niche Directory " ...et voilà! Any type of document, PDF, EXE, MP3 and so forth will be listed there IF it is about "Niche Directory"! Last! If you see this sign "@" after the topic, it is a virtual topic. I called them " Beam Me Up Scotty " topics! They will teletransport you to another relevant topic.
Autoresponders (1), Bookmarking (1), Bum Marketing (1), Craigslist (1), Downline (1), Ebooks (2), Flipping Web Sites (1), Iframe Soffware (1), Niche Directory (1), Pay Per Click (1), PayPal (1), PPC@ (1), Social Bookmarking@ (1), Web 2.0 (1), Web Sites Flipping@ (1)
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02-Library Section: Text Documents (12)
Any kind of text documents about Internet Marketing. Can be .PDF, .DOC .TXT et cetera! This is the main section of the Library. Documents are classified by titles. Please do not confound titles with file names.
$-Documents Titles (1), B-Document Titles (2), D-Document Titles (1), E-Document Titles (1), H-Document Titles (1), N-Document Titles (1), P-Documents Titles (1), S-Document Titles (2), T-Document Titles (2)
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03-Library Section: Software And Scripts (1)
Something regarded as necessary to the carrying out of one's occupation or profession. In Internet marketing, one example among many is an autoresponder. It can be installed on your computer as a piece of software, it can be a script hosted on your domain and last, a service available from the web.
Scripts (0), Software (1)
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04-Library Section: Graphic Packages (7)
Graphics packages for internet marketers. Graphic packages are split in smaller ones. You won't have to download a monster file just because you are looking for A "download button" for example! I split the "big fat" file in specific components like..."Buttons For Downloads", "Guarantee Seals" and so forth! It's certainly taking me more time to create these minis specific graphics packages! I admit it, but it is so helpful for you members to just get the specific graphic you are looking for!!!
Affiliates Graphics (1), BackGrounds Graphics (1), Boxes Graphics (0), Bullets Graphics (0), Buttons Graphics (4), Guarantee Graphics (0), Testimonial Graphics (1)
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05-Library Section: Audio Documents (0)
All kind of audio documents, wav, mp3, mp4, ogg, wav, related to the Internet marketing industry.
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06-Library Section By Publishers (26)
Each time the internet marketing library acquires a document, this document will be is listed under the publisher's name. Very handy if you like the style of a certain author or publisher!
B-Publisher's List (4), C-Publisher's List (2), D-Publisher's List (2), E-Publisher's List (2), G-Publisher's List (3), J-Publisher's List (1), K-Publisher's List (0), L-Publisher's List (8), S-Publisher's List (1), T-Publisher's List (1), W-Publisher's List (2)
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07-Library Section By Strategies (4)
The idea to create this section came to me when I was reading a report about using 404 Not Found errors. Nothing new under the sun! I know! Nevertheless, I thought it could be handy to have the best strategies in Internet Marketing under one roof! Will see!
$7.00 Pricing Strategy (0), Bum Marketing Strategy (1), Craig's List (0), Craigslist Strategy (1), Creating Mini Sites (0), Flipping Web Sites (1), Membership Sites (0), Splintering (1), Using 404 Error Pages (0)
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09-Library Section By Ratings (11)
My documents ratings, on a scale of 1 to 5, Please, if you agree or disagree, feel free to vote for the document. You can even post a comment! You don't need to become a user to leave any kind of feedback...yet!
1-Skip It (0), 2-If You Have Time (0), 3-Good (2), 4-Very Good (5), 5-Excellent (4)
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11-Sección En Español De La Libreria (0)
Buscando una persona para este sección de la libreria en Español!
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12-Section Française De La Librairie (0)
Je recherche une ou des personnes pour s'occuper de la section française de la librairie. Vous pouvez me contacter en utilisant le menu navigation Site Features/Contact Us.
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15-Off Topics: Personnal Development (0)
This is an off topic section. It is dedicated to anything related to the spiritual world in the large sense of the word: positive thinking, visualization, the laws of the universe, law of attraction and so on! Don't ask me why I decided to add this section that has nothing to do with internet marketing! I don't know myself!
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| INTERNET MARKETING PUBLIC LIBRARY - STATISTICS |
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Users online: 3
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Links Categories: 122 :: Links: 28 :: Clicks: 26 :: Clicks Current Month: 0 :: Average rating: 3.75
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Articles Categories: 5 :: Articles: 4 :: Readers: 191 :: Readers Current Month: 13 :: Average rating: 0
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News Categories: 1 :: Articles: 10 :: Readers: 24 :: Readers Current Month: 24 :: Average rating: 0
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| NEWS |
 RSS News (10)
News and tips on how to use RSS in Internet Marketing.
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| Latest News |
| Amazon.com Discussions and Reviews via RSS |
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I have to apologise to Amazon for missing on two of their RSS content delivery options, which I previously missed.
Sorry guys, and thank you for the heads up.
1. Product Discussions
Most Amazon.com product discussions are now available also as RSS feeds. An excellent way of keeping track of the conversations surrounding your favorite products, and certainly something more websites should implement ... especially those that provide content that people are pashionate about.
The first one that comes to mind is TV.com and their community show reviews.
2. Customer Reviews by Author
Like a product reviewer? Subscribe to their Amazon.com reviews RSS feed.
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| The NewsGator Interview: How are Vista and IE Changing the RSS Landscape? |
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I interviewed Greg Reinacker of NewsGator end of January, as part of the interview series for the 2007 edition of the RSS e-book.
NewsGator is one of the leaders in the Enterprise RSS space, a provider of top-breed RSS Readers and also a branded RSS Reader vendor.
So, you can imagine we had alot to cover.
In part 1 of the interview, find out about how Windows Vista and Internet Explorer are changing the RSS landscape ...
How are Vista and Internet Explorer changing the world of RSS marketing and RSS content consumption?
How much and how quickly will they make an impact?
Are they really the game changer every marketer expects them to be?
What changes can we expect?
How can marketers take advantage of the advances Vista offers for RSS?
Click here to listen to the interview [MP3; 8 min.]
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| The NewsGator Interview: RSS for Online Media and Branded RSS Readers |
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In part 2 of the RSS interview with Greg Reinacker of NewsGator find out how online media can take advantage of RSS beyond publishing RSS content.
Why should online publishers care about branded RSS Readers?
Does it still make sense to provide a branded RSS Reader, especially with the wide adoption RSS is getting through Internet Explorer 7?
What kind of value can publishers bring to RSS Readers?
How can online media enhance the user experience through third-party content via RSS?
Is visitor ownership still a possibility, or are services like MyYahoo! owning the game? How can online media compete?
How can small businesses compete with large portals and large media sites?
Does syndicating your content via RSS mean that you're giving up content?
Is RSS becoming a significant traffic driver?
How can companies profit from pulling together relevant content on a specific topic from third-party sources?
Is there a difference in how summary and full-text feeds drive visitors to your website? When to use which?
Best practices for re-publishing third-party content on your website
Can you put ads next to re-published RSS content on your site? How to do it?
Click here to listen to the interview [MP3; 14 min.]
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| How Google's Acquisition of FeedBurner Will Change RSS Marketing |
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While the original plan for the RSS Diary blog was leaving on hiatus until the 2007 edition of the RSS Marketing e-book is done, the FeedBurner acquisition by Google is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well.
So, yes. FeedBurner, a leading RSS metrics and RSS advertising company was just acquired by Google. Finally confirmed after weeks of speculation. I won't go into the details of the acquisition, as you can read more about it at the FeedBurner blog and just by following the news at Google News.
Here, we'll take a look at the implications this brings to the world of RSS Marketing. Just my predictions of course:)
1. RSS Metrics Will Finally Become Integrated With Web Metrics
In my book, all marketing/communications channels should be judged using the same metrics, such as conversions, cost-per-order, cost-per-subscriber, sales etc.
Although you could already do all of this with RSS, it required some tinkering.
But, as FeedBurner gets assimilated into Google Analytics, tracking the key marketing metrics should become a breeze, giving everyone access to crucial internet optimization data.
2. RSS Metrics Moving Closer to the Mainstream
With RSS Metrics being integrated directly into Google Analytics (which I'm sure will happen very soon), marketers might finally start actually measuring their RSS feeds.
Means better RSS Marketing, finally.
3. RSS Advertising Going CPC
Although FeedBurner is cautions to provide any details about how their CPM pricing model might change with the integration of their ad services into Google, I'm quite certain that RSS advertising will move the way of cost-per-click.
Means less revenues for RSS feed publishers, but better ROI for you, the advertiser.
4. RSS Advertising Moving Closer to the Mainstream
RSS Advertising will finally reach the mainstream, utilizing Google's massive advertiser database.
Prices will go up, and RSS content monetization will again start becoming the talk at industry events.
On the plus side, it also means Google will be able to attract more RSS feed publishers, meaning more RSS ad inventory for you. Your RSS advertising reach potential is about to explode, finally enabling you to reach the masses using RSS Advertising.
5. Trouble for Other RSS Advertising Companies
I love Pheedo, another leading RSS Metrics and RSS Advertising company, but the FeedBurner acquisition makes me wonder what's in store for them as Google starts pushing RSS advertising to their massive database of advertisers, especially as part of an integrated online advertising service.
It's certainly not the end of other RSS Advertising companies, but they might all soon see themselves transforming from RSS ad networks to RSS media planning & buying consultants.
Which would be a shame, especially considering the advancements in RSS Advertising developed by Pheedo.
6. Better Targeting for Google AdWords Advertisers (We Wish!)
Advertiser demand seems to be growing quicker than the inventory offered by Google.
The obvious choice for Google (in addition of course to increasing ad inventory through additional reach, media expansion through the content network, and expansion to new ad channels, like RSS and banner inventories) is to offer better targeting, for a premium price.
As a marketer, I clearly want to place my ads in front of the most relevant prospects. Keyword targeting is OK, but adding behavioral on top of that introduces another filtering element to my media planning, enabling me to really pin-point the users I want to see my ads.
How about displaying search ads only to people who have already visited my website, but haven't made a purchase? Google AdWords and Google Analytics integration could offer exactly this.
How about displaying search ads only to people that respond to marketing content banners on other websites? Integrating Google AdWords with one of the latest Google acquisitions, DoubleClick, can get us exactly this.
Of course, I might also want to target my ads to people who are subscribed to X e-mail newsletter. What do you know, Google already has that information through their Gmail service.
And then, how about displaying search ads only to people who are subscribing to other RSS feeds about RSS marketing? Integrating Google AdWords with FeedBurner would make this possible.
Now just take these concepts, put them all together, and expand them to banner advertising, feed advertising and any other online ad channel Google develops/acquires in the future.
This may either be science fiction or Google's actual long-term masterplan. As more advertising budgets rush to the internet, available quality ad inventory will continue shrinking.
By introducing such targeting, integrating the metric and capabilities of all of their properties, Google could come as close as possible to total ad targeting, the holy grail of marketing we are all striving towards.
Things will get much more interesting ... and soon.
If I were an ad agency, I'd start developing a targeting department, focusing on targeted media buying.
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| The 10-Step RSS Marketing Plan |
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While RSS has certainly become well-established with most marketers, few are using it to its full advantage.
Now, while the original Unleash the Marketing & Publishing Power of RSS e-book focused on explaining RSS marketing in a world where RSS was just starting out, the 2007 edition will focus on optimizing your RSS marketing and getting as much as possible from it.
The 10-step plan is one of the tools we will be introducing in the 2007 edition, once it's launched (getting there:).
Going through this plan will help you get as much as possible from RSS, on all levels. It will help you bring your RSS marketing to the same level as your e-mail marketing, and more.
But for now, here's a very quick summary of the steps from the process view point.
1. Develop your RSS marketing strategy
It all starts with a strategy that defines all the other elements of your RSS marketing plan. Developing your RSS marketing strategy consists of planning your RSS usage for each marketing function and integrating it with the rest of your marketing mix, and setting the goals for each of the marketing functions.
2. Start using RSS for business intelligence
Conducting business intelligence using RSS is the first step to improving your marketing overall. You will start by finding the right RSS Reader for you, define your business intelligence needs, find the relevant information sources, and implementing the right RSS business intelligence tools.
3. Plan your overall outbound RSS content strategy
Outbound communications using RSS are the most complex part of RSS marketing, with numerous choices available to you. During this step you will define your outbound communications target audiences, define your goals for each of them, decide on your RSS feed publishing model, define your RSS feed content and define your RSS feed content sources.
4. Define your RSS marketing requirements & select your RSS marketing vendor
Defining your RSS marketing technology requirements and selecting the appropriate vendor to supply you with all the features you need to support your strategy.
5. Plan your RSS content strategy on the content-item level
Once you have prepared your overall RSS content strategy you need to plan your RSS content-item level strategy, which essentially means getting the right content in place within the feed to meet your objectives. This consists of defining your writing style, defining the content item structure and defining your calls-to-action.
6. Promote your RSS feeds internally
Simply publishing RSS feeds on your website is not enough to generate subscribers. In this section you will define your RSS feed subscription process, define the RSS feed promotion locations for your feeds, develop the subscription offer and implement the other neccessary technical items to increase your subscription growth.
7. Promote your RSS feeds externally
After setting everything correctly through your own channels, it is neccesary to promote the RSS feeds using external websites as well. This process includes optimizing your RSS feed for the search engines, submitting the feed to the search engines and performing periodic pinging.
8. Measure and optimize your RSS feeds
Measurement and optimization are the two areas that can have the most profound impact on your RSS success. This consists of defining the required metrics, establishing the technical capacities for measurement, measuring and optimizing your content strategy and measuring and optimizing your subscription generation tactics.
9. Use RSS to syndicate your content to other online media
Use RSS to get your content published on other relevant media. The neccessary steps for syndication are defining your target media, defining your RSS feed content, preparing the right syndication tools and promoting your syndication offerings.
10. Use RSS to enhance your website and brand
Enhancing your website is about adding third-party content to enrich the user experience, while enhancing your brand is about providing your own branded RSS Reader.
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| Bryan Eisenberg RSS Interview, part 2: RSS Marketing Best Practices |
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What works best in RSS marketing? How are RSS subscribers different than e-mail subscribers? RSS publishing best practices if you want to sell?
These and other practical questions are all revealed in the 2nd part of the RSS interview with Bryan Eisenberg. Without doubt, this is one of the best and most practical RSS marketing interviews we've done so far.
In part 1 of the Bryan Eisenberg RSS interview we focused on how the GrokDotCom.com is going beyond traditional RSS Radars by employing intelligent content aggregation tools, instead of relying just on contextual filtering, and what kind of results they are achieving.
In part 2 of the interview we move beyond RSS Radars to their overall RSS marketing strategy.
In this interview find out about ...
1. How RSS subscribers are different from e-mail subscribers and why?
2. How to sell products through content-rich RSS feeds?
3. Do RSS subscribers mind seeing product promotions in your feeds?
4. When to publish your latest RSS content to get the most links from other websites and most readership?
5. What's the right RSS publishing frequency for promotional content?
6. Why branding your RSS feed is important and how to do it?
Click here to listen to the MP3 file [8:33 minutes; 2 MB]
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| The NewsGator Interview: RSS in the Enterprise - Manage Internal Information More Easily |
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In part 3 of the RSS interview with Greg Reinacker of NewsGator find out how Enterprise RSS makes information management easier within a corporation.
What will happen in the RSS space in 2007, for marketers and business?
Will RSS become integrated into every enterprise application? How will that change how information is used?
Will RSS improve information management within an organization?
What challenges do RSS management present to IT departments in larger organizations?
Will centralized RSS tools help solve the internal information management crisis?
What is Attention XML and how will it help you get more of the content you need and less of the content that is not relevant specifically to you?
Are smart RSS Readers only for corporations, or can consumers also take advantage?
What are NewsGator's plans for 2007?
Click here to listen to the interview [MP3; 13 min.]
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| Unleash RSS Marketing in Japan |
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Just got word from my Japaneese publisher that Unleash the Marketing & Publishing Power of RSS is scheduled to be released in Japan in print end of July.
It's great to finally go international:)
Japan is getting the short 2007 edition of the book ... and yes, the longer US 2007 edition is still being written, unfortunatelly.
I can't believe how many times I've postoped it already. Actually, I'm quite ashamed of it.
But, I do believe it will be worth the wait.
I also wanted to thank Geoff Livingston for putting Unleash the Marketing & Publishing Power of RSS on his list of 25+ Great New Media Books.
Geoff, thanks for the extra motivation to help me finish the 2007 edition:)
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| Using RSS Radars in B2B CRM |
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RSS Radars are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a B2B Customer Relationship Management tool to help you maintain customer loyalty and provide your customers with some additional added value.
Just recently I received an e-mail from David Koopmans of Mokum Marketing, who gave me the idea for this post.
David's idea is simple:
Tag articles of interest to your customers using a service like Diigo or Del.icio.us
Provide them with an RSS feed to deliver them the articles as they are updated
This is how David sees the usefulness of such an application:
"The idea is very attractive though; in B2B we often manage a relatively small number of relationships, but they are deep and we want to make them deeper."
But, there are two problems:
Tagging the articles using a public service like Diigo or Del.icio.us would make the feeds publicly available, making the service less value due to lack of uniqueness, as also noted by David
Tagging relevant articles every day takes time ... time that busy B2B marketers usually don't have, especially if you want to cater a tag-based RSS feed for each of your clients
This is where RSS Radars can come in, enabling you to aggregate dozens or hundreds of RSS feeds, filter them for the relevant keywords to get only the most relevant content for a specific client, and provide that client with his own customized RSS feed, using a service like MySyndicaat.com or pipes.yahoo.com.
Plus, using .htaccess you can easily password protect each feed for each individual client.
More details in the 2007 edition of the RSS e-book:)
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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| Amazon Soft-Launches RSS Feeds for Product Tags |
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Just got a notice from Amazon (thank you) that they soft-launched RSS feeds for tags.
But first, how do their tags actually work?
You can tag any product you like, including your previous purchases, with a keyword that best describes the product.
Easily search and access products tagged by others, using the keywords you're interested in.
Tags are also used as a way for Amazon to provide you with personalized recommendations.
The good part is that Amazon now added RSS capabilities to their tags, available through most tag pages.
Subscribe to RSS feeds for the tags you're interested in, and get latest product releases that match these tags.
Use the RSS feeds to display Amazon products on your website, using the appropriate tags, to earn affiliate commissions.
Share RSS feeds for tags with your friends, as a recommendations vehicle.
More information here.
An excellent RSS e-commerce application from Amazon!
How Can RSS Power Your Internet Marketing and Publishing?
Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers.
Click here and get the step-by-step guide to taking full marketing advantage of RSS.
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