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Internet Marketing Public Library | Internet Marketers Friendly Repository :: 2 USERS ONLINE :: 21 LINKS :: 4 ARTICLES :: 100 VIDEOS :: 10 NEWS

Latest Videos

Time Management Tip#1

http://www.freecashhappens.com I have been marketing online/offline for about ten years. I am sharing a vital tip from my arsenal. I don't make just one video and then upload it. I might make 2, 4, 5, 6 videos and then upload them when I get a chance. I don't always have time to upload them, so here is my time management secret of the day. Free Online Cash System Cash Gifting Overnight Cash System Overnight Cash Explosion Prosperity Cast Network Mentors In Motion Val Smyth MIM Magazine www.mentormindset.com www.mimonlinemagazine.com Jeff Mills Success Coach Global uVme Team The Digital Gangster Dennis Karganilla MLM Goldmine System Video Goldmine GUTz Community Prosperity Cast Network Mentors In Motion Val Smyth MIM Magazine Wes Wyatt www.mentormindset.com www.mimonlinemagazine.com Jeff Mills Success Coach Global uVme Team The Digital Gangster Dennis Karganilla MLM Goldmine System Video Goldmine GUTz Community Cash Gifting Prosperity Cast Network Mentors In Motion Val Smyth MIM Magazine Wes Wyatt www.mentormindset.com www.mimonlinemagazine.com Jeff Mills Success Coach Global uVme Team The Digital Gangster Dennis Karganilla MLM Goldmine System Video Goldmine GUTz Community Lights Camera Cash worldventure world ventures Dani Johnson Dani Johnson Prosperity Cast Network Val Smyth Prosperity Cast Network Val Smyth uvme GUTS Community uvme GUTz Community Dani Johnson Warriors Nest Reverse Funnel Arbunza Real Estate gurus Free online cash system LGN Little guy network LGN extreme Abunza Free online cash system LGN Little guy network LGN extreme Abunza World Ventures Ignite Stream Energy Market America Jim Rohn Cash Gifting http://www.free-press-release.com/new... totally free cash free online cash system key to wealth key to perfect wealth focs pwf make money online big money money money money mo money online money work online how to make money online work at home mom work at home dad perfect wealth formula roadmap to riches edc gold liberty league global resort network grn reverse funnel system rfs ty coughlin coastal vacations ytb wealth masters Cash Flow Success System 1up

Review of Affordable Cash Gifting

http://www.CantAfford3500.com I am the top earner in Little Guy Network but never generated cash this quickly in any program as I have in this Affordable Cash Gifting. In this economy, people are struggling more than ever. Gas, electricity, food prices are soaring among other things. Families with kids are getting their electricity shut off. Homes are being foreclosed at an alarming rate. 98% do not have money for a $3500 gifting program or $1000s for a high ticket 1 up or 2 up opportunity or $100, 000 for a traditional business or franchise. Finally, an affordable program that everyone can afford. Start at only $100 and make $1000s weekly. There are 4 levels to come in at....$100, $250, $500 or $1000. If you come in at $100 you an upgrade later after your cash starts to come in daily. When you upgrade, you only pay the difference so if you come in at $250 and later upgrade to $500 you only pay $250 to upgrade. Its time to make a better life for you and your family. This is the easy and the fastest cash generating program on the internet.

Online Marketing Funnel Welcome

Welcome

Second day of bed rest

My second day of bed rest. Follow what I do and you will be successful. M@tt Harrison 469-955-1687 www.myspace.com/coachyouforsuccess Let us "coach you for success" training marketing online advertising sales home based business home based businesses based business business home opportunity based business home opportunity work best home based business best home based business opportunity best home based businesses business opportunity home based work from christian home based business Dani Johnson First Steps to Success Hans Johnson work at home profit zone Spirit Driven Success Rise to Success Conquering the Financial Kindgom easy home based business free home based business home based affiliate business home based business com home based business computer home based business idea home based business ideas home based business income home based business lead home based business marketing home based business network home based business network marketing home based business opportunities home based business opportunity home based business opportunity seeker home based business work home based catering business home based internet businesses home based internet marketing business home based mlm business opportunity home based small business home based web business home internet based business opportunity how to start a home based business how to start home based business income opportunity home based business internet home based business legitimate home based business legitimate home based businesses make money home based business mlm home based business online home based business online home based business opportunity profitable home based businesses real home based business start a home based business start home based business starting a home based business starting home based business successful home based business top home based business top home based businesses work at home based business work at home based business opportunity work from home based business mlm business opportunities mlm businesses mlm compensation mlm distributor mlm distributors mlm downline mlm products mlm prospecting mlm recruiting mlm sales mlm scheme mlm business mlm companies mlm company mlm home based business mlm income mlm marketing mlm money mlm network mlm network marketing mlm networking mlm opportunities mlm opportunity mlm success Top Network Marketing Companies Best MLM Company Multi Level Marketing Network Marketing Business Network Marketing Opportunity Network Marketing Magazines Network Marketing Lifestyles Top 100 MLM Companies Network Marketing Companies Reviews Network Marketing Training Network Marketing Leads Direct Marketing

Llyod Irvin

Lloyd Irvin Explains how Search Engine Optimization can Increase Traffic to Your Website. FAST!

The Spider Web Marketing System - Automated Home Based Biz!

The Spider Web Marketing System Is 100% Free Home Based Business Opportunity. You just set it up - get leads and get paid - it's that simple. You get immediate access to the free training videos (40min each!) and they are so easy even a child can follow! Remember, It's free so you don't lose anything even if you manage to fail somehow.

ValueClick and Dice

Thomas A. Vadnais, President & CEO of ValueClick, VCLK, discusses the growth of online advertising and the company's four main business channels; media, affiliate marketing, comparison shopping and technology. Scot Melland, President, Chairman, and CEO of Dice Holdings Inc, DHX, discusses their plans to grow by maximizing customer opportunity, expanding within their present markets, and pursuing acquisitions in related fields.

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Say No To The Other Programs

http://www.made2prosper.com Say No To The Other Programs and YES to The Little Guy Network. No To Wealth Magnet, No To EDC Gold, No To Passport To Wealth, No To Reverse Funnel System, No To Coastal Vactions... And YES to Little Guy Network!! am not part of Cruise to cash, passport to wealth, or EDC Gold. I have actually found something better and it is called The Little Guy Network, and introducing the Little Guy Network Xtreme (Extreme), was designed with the little guy in mind. Offering a wide variety of software and information products that are available for use and resale, the Little Guy Network & The Little Guy Network Xtreme is helping those that can't afford the top tier programs to make a substantial income to build a solid foundation for their business venture. Partner up with me, Scott Bland, someone that cares more about the collective success of a team. Someone that genuinely cares about your success, because I don't consider myself successful if YOU aren't achieving the growth that you want. My personal motto is, "Building peeople to build people!!" You can do this... Little Guy Network is launching Little Guy Network Xtreme this coming April known as LGN Xtreme. It will cost $500 and pays $400 per sale and $100 residual income instead of the old compensation plan of $150 per sale and $25 residual. The Little Guy Network is a very affordable and profitable system that gives any person whether if their new or not to online marketing can make a lot of money with. This system works on complete autopilot and because of that it is can be easily used even by people who don't have any previous experience. As a new member you will not need to worry about making cold calls, arranging hotel meetings and controlling all the management issue, I have embraced technology and are strictly using the internet to market and build a huge business. *Introducing LGN Xtreme* Little Guy Network has done it again! LGN has created a new level where their members can create massive amounts of wealth from home. Best of all it still doesn't cost THOUSANDS to join! As you already know LGN has been out to help the "Little Guy" from the beginning. You won't believe what they are offering now. How would like to earn $400 over and over? How would you like to earn $100 over and over for just helping others be successful? Are you sick of hearing the story of the disappearing sponsor? LGN is here to eliminate that! Take a look at all that the new LGNX level has to offer and why joining TODAY is the best decision you will make regarding your internet marketing career!! Cost to Join LGNX = $500 Cost for you as a current member = ZERO That's right as long as you are a paid member before March 31st 2008 with LGN at the current $200 level and your admin fee is in good standing you will be automatically upgraded to LGNX for NO additional cost! Products of LGNX -- As if the thousands of $$$ worth of products that you currently get at the LGN $200 level weren't enough, you will be receiving more Digital E-Books and software, and more Travel Vouchers then you know what to do with! Bottom line you will be able to match your products to anyone else in the industry today and feel confident that your program is on TOP. For the cost associated with LGN and LGNX there is NOT a better value on the internet. (Keep in mind if you join before March 31st at the $200 level you will gain immediate access to these products on the launch) Want to Make Some Money? Compensation Plan -- Just as LGN level 1, LGNX will operate as a traditional 1up system with a residual commission attached. LGN and Little Guy Network has designed a way for sponsors to makes some SERIOUS CASH by helping out their personal team members. This will change the way sponsors operate their business going forward. Members will receive $400 for every single new member they add to their team except for the first one. The first new member will be passed on to your sponsor. Just think if you just made two sales a week. $400 X 2(new members) = $800 a week Not bad money! Don't forget that's not including 1ups. In addition every single member that you personally bring through the door, you will earn $100 EVERY SINGLE TIME they bring in a new member (assuming you are already qualified)! If that doesn't give sponsors a vested interest in helping out their team then nothing will!! Just think if you have 100 members on your team! $400 X 100 = $40, 000 (initial commission earned) Let's say you help those 100 team mates earn 1 new sale a month. $100 X 100 (member sales) = $10, 000 Every Single Month They Do This $120k a year Earned from helping others!

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Better Keywords

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Latest News

Bryan Eisenberg RSS Interview, part 1: Making RSS Radars Work to Increase Your Sales

Part of the upcoming 2007 edition of the RSS Marketing e-book are also the interviews we are doing with various internet marketing experts and RSS practitioners. In the following days and hopefully not too many weeks, we'll be posting those interviews here. I'm sure most of you have heard of Bryan Eisenberg before. Bryan is the leading worldwide authority on internet marketing optimization and website persuasion architecture. He was also one of the few marketers that got on the RSS Marketing bandwagon early on. Recently, Bryan started exploring RSS Radars as a tool to increase the traffic to their optimization portal GrokDotCom.com, increase visitor loyalty, position the website as the key news source for internet optimization ... and naturally facilitate online sales of their books and consulting services. Take a look here. But while most RSS Radars are based on contextually filtering content from selected third-party RSS feeds, the GrokDotCom.com RSS Radars go far beyond anything else we have seen on the market so far. Instead of relying only on contextual content filtering to select the most relevant third-party content, they are employing a number of additional filters, such as the amount of linkage the story is receiving, source relevance and credibility, and so on ... and they're calling it a discovery engine. What are their RSS Radar marketing goals? How their RSS Radar is different from what you can generally see online? What concrete results are they achieving? What you can learn from their RSS marketing? All of these answers, and more, available in the audio interview. Click here to listen to the MP3 file [14 minutes; 3 MB] How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Amazon.com Discussions and Reviews via RSS

I have to apologise to Amazon for missing on two of their RSS content delivery options, which I previously missed. Sorry guys, and thank you for the heads up. 1. Product Discussions Most Amazon.com product discussions are now available also as RSS feeds. An excellent way of keeping track of the conversations surrounding your favorite products, and certainly something more websites should implement ... especially those that provide content that people are pashionate about. The first one that comes to mind is TV.com and their community show reviews. 2. Customer Reviews by Author Like a product reviewer? Subscribe to their Amazon.com reviews RSS feed. How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Amazon Soft-Launches RSS Feeds for Product Tags

Just got a notice from Amazon (thank you) that they soft-launched RSS feeds for tags. But first, how do their tags actually work? You can tag any product you like, including your previous purchases, with a keyword that best describes the product. Easily search and access products tagged by others, using the keywords you're interested in. Tags are also used as a way for Amazon to provide you with personalized recommendations. The good part is that Amazon now added RSS capabilities to their tags, available through most tag pages. Subscribe to RSS feeds for the tags you're interested in, and get latest product releases that match these tags. Use the RSS feeds to display Amazon products on your website, using the appropriate tags, to earn affiliate commissions. Share RSS feeds for tags with your friends, as a recommendations vehicle. More information here. An excellent RSS e-commerce application from Amazon! How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

How Google's Acquisition of FeedBurner Will Change RSS Marketing

While the original plan for the RSS Diary blog was leaving on hiatus until the 2007 edition of the RSS Marketing e-book is done, the FeedBurner acquisition by Google is a story just to important to pass up ... especially all the implications it might bring into the world of RSS Advertising, and RSS Marketing as a whole as well. So, yes. FeedBurner, a leading RSS metrics and RSS advertising company was just acquired by Google. Finally confirmed after weeks of speculation. I won't go into the details of the acquisition, as you can read more about it at the FeedBurner blog and just by following the news at Google News. Here, we'll take a look at the implications this brings to the world of RSS Marketing. Just my predictions of course:) 1. RSS Metrics Will Finally Become Integrated With Web Metrics In my book, all marketing/communications channels should be judged using the same metrics, such as conversions, cost-per-order, cost-per-subscriber, sales etc. Although you could already do all of this with RSS, it required some tinkering. But, as FeedBurner gets assimilated into Google Analytics, tracking the key marketing metrics should become a breeze, giving everyone access to crucial internet optimization data. 2. RSS Metrics Moving Closer to the Mainstream With RSS Metrics being integrated directly into Google Analytics (which I'm sure will happen very soon), marketers might finally start actually measuring their RSS feeds. Means better RSS Marketing, finally. 3. RSS Advertising Going CPC Although FeedBurner is cautions to provide any details about how their CPM pricing model might change with the integration of their ad services into Google, I'm quite certain that RSS advertising will move the way of cost-per-click. Means less revenues for RSS feed publishers, but better ROI for you, the advertiser. 4. RSS Advertising Moving Closer to the Mainstream RSS Advertising will finally reach the mainstream, utilizing Google's massive advertiser database. Prices will go up, and RSS content monetization will again start becoming the talk at industry events. On the plus side, it also means Google will be able to attract more RSS feed publishers, meaning more RSS ad inventory for you. Your RSS advertising reach potential is about to explode, finally enabling you to reach the masses using RSS Advertising. 5. Trouble for Other RSS Advertising Companies I love Pheedo, another leading RSS Metrics and RSS Advertising company, but the FeedBurner acquisition makes me wonder what's in store for them as Google starts pushing RSS advertising to their massive database of advertisers, especially as part of an integrated online advertising service. It's certainly not the end of other RSS Advertising companies, but they might all soon see themselves transforming from RSS ad networks to RSS media planning & buying consultants. Which would be a shame, especially considering the advancements in RSS Advertising developed by Pheedo. 6. Better Targeting for Google AdWords Advertisers (We Wish!) Advertiser demand seems to be growing quicker than the inventory offered by Google. The obvious choice for Google (in addition of course to increasing ad inventory through additional reach, media expansion through the content network, and expansion to new ad channels, like RSS and banner inventories) is to offer better targeting, for a premium price. As a marketer, I clearly want to place my ads in front of the most relevant prospects. Keyword targeting is OK, but adding behavioral on top of that introduces another filtering element to my media planning, enabling me to really pin-point the users I want to see my ads. How about displaying search ads only to people who have already visited my website, but haven't made a purchase? Google AdWords and Google Analytics integration could offer exactly this. How about displaying search ads only to people that respond to marketing content banners on other websites? Integrating Google AdWords with one of the latest Google acquisitions, DoubleClick, can get us exactly this. Of course, I might also want to target my ads to people who are subscribed to X e-mail newsletter. What do you know, Google already has that information through their Gmail service. And then, how about displaying search ads only to people who are subscribing to other RSS feeds about RSS marketing? Integrating Google AdWords with FeedBurner would make this possible. Now just take these concepts, put them all together, and expand them to banner advertising, feed advertising and any other online ad channel Google develops/acquires in the future. This may either be science fiction or Google's actual long-term masterplan. As more advertising budgets rush to the internet, available quality ad inventory will continue shrinking. By introducing such targeting, integrating the metric and capabilities of all of their properties, Google could come as close as possible to total ad targeting, the holy grail of marketing we are all striving towards. Things will get much more interesting ... and soon. If I were an ad agency, I'd start developing a targeting department, focusing on targeted media buying. How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Defining Online Conversion: The Multi-Channel Component

Online conversion is not only the result of online activities. Rather, the conversion process can be initiated by an offline channel, such as direct mail, catalog, flyer, TV advertising, mobile, print advertising and even radio advertising ... or even prompted by brand or retail. On the other hand, the conversion doesn't really need to happen online, but it could happen in a physical retail store, over the phone or even using a mobile phone. Consequently, measuring and optimizing conversion for multi-channel merchants, as well as for B2B marketers, where conversion is most often achieved in a live meeting, is a complex issue. What Initializes Conversion? Why do we even care which channel initiated the conversion? Optimizing for the Source Consumer Different sources of conversion always generate different results. A TV customer will convert at a different rate than a catalog customer, and an SEM customer will convert at a different rate than a print customer. The point is, each source of traffic delivers a different type of prospect. Being able to tailor the on-site experience to these different types of customers impacts our sales success. Optimizing the Source By measuring the conversion, and naturally sales, per source of conversion we are able to directly attribute revenues to that source. That allows us to optimize both the source (advertising) and the conversion touch-point (website). It allows us to evaluate each source, decide whether that source is performing according to our standards, and in the end helps us optimize our ad spend by channel. So far so good. But it gets even more complex. Imagine this scenario: TV advertising generated demand for our product. But instead of going to our website, the consumer goes to Google and does a search for a phrase he remembers from the TV ad. Google delivers him to our website, where he does not make a purchase, but rather subscribes to our e-mail e-zine. Our new subscriber then receives 5 more e-mail e-zine issues, before deciding to make a purchase. But instead of coming directly to our website from the e-zine issue to make the purchase, he again uses Google to visit the website. He finally ads the product to his shopping cart, but then changes his mind. Because we already have his e-mail address and have identified an abandoned shopping cart, we initiate an abandoned shopping cart e-mail program. After 3 follow-up e-mail messages from the abandoned shopping cart e-mail program, the consumer finally completes his purchase and converts. Or in graphic terms ...

This isn't a sci-fi scenario, but rather a reality we're seeing in our webstores every day. For example, in my own experience I'm finding that in our case e-mail e-zines don't convert the majority of subscribers directly, but rather facilitate the conversion indirectly. Subscribers receive the e-zine, which builds their trust, builds demand and gets them ready for the purchase. But when making the purchase, that same subscriber still enters the website through a Search Engine. While looking at the conversion from this complex viewpoint does present difficulties, it simply needs to be done. Just take a look at the number of steps outlined above. Each of these steps represents an optimization opportunity, enabling you to further increase sales. And every step also represents a threat that decreases conversion. But in addition to the question of how to measure this process, the next logical problem is how you actually attribute conversion to the appropriate channel. It is clear in this scenario that TV started the process. So while each of the following steps assisted in achieving the conversion, the TV advertising needs to be attributed for starting the sales process. The problem here is that the above scenario is really a simple one. In a multi-channel environment, the paths are much more complicated and can shift from channel to channel, including offline channels, before the purchase is concluded. Also in many cases it will be difficult to establish the initial channel that started the sales process. If for example you're conducting a full-scale offline campaign through TV, print, outdoor and radio, all at the same time, all of these media will generate online search, consequently making it impossible to determine from which media exactly the prospect came. Furthermore, we must not forget that an offline media cannot be taken out of the equation once the sales process has already started. Even while the consumer is receiving our e-mail campaigns, he may be exposed to our offline advertising, further facilitating the purchase decision. Where Conversion is Achieved? As if measuring the impact of various sources of traffic and conversion were not enough of a challenge, we also need to take into account that the conversion can be completed using an offline channel. Many website visitors will make the purchase through your call center, using the phone number on your website. Multi-channel merchants with their own retail stores or even with retail partners will often see the conversion happening in the physical store. A website visitor may order a print catalog from your website, and then make the purchase using the phone number in the catalog ... or go back to the website and make the purchase there. In B2B, online will often generate the lead, which will then be processed in-person by live sales reps. Unfortunately we can never expect to be able to measure the multi-channel environment with 100% precision, but we certainly can get close enough. What we have to understand though is that measuring multi-channel conversion is not a one-time deal, but rather a long-term process that will slowly enable you to increase measurement precision. We will return to these issues in more detail in many of the future posts on this blog. How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Bryan Eisenberg RSS Interview, part 2: RSS Marketing Best Practices

What works best in RSS marketing? How are RSS subscribers different than e-mail subscribers? RSS publishing best practices if you want to sell? These and other practical questions are all revealed in the 2nd part of the RSS interview with Bryan Eisenberg. Without doubt, this is one of the best and most practical RSS marketing interviews we've done so far. In part 1 of the Bryan Eisenberg RSS interview we focused on how the GrokDotCom.com is going beyond traditional RSS Radars by employing intelligent content aggregation tools, instead of relying just on contextual filtering, and what kind of results they are achieving. In part 2 of the interview we move beyond RSS Radars to their overall RSS marketing strategy. In this interview find out about ... 1. How RSS subscribers are different from e-mail subscribers and why? 2. How to sell products through content-rich RSS feeds? 3. Do RSS subscribers mind seeing product promotions in your feeds? 4. When to publish your latest RSS content to get the most links from other websites and most readership? 5. What's the right RSS publishing frequency for promotional content? 6. Why branding your RSS feed is important and how to do it? Click here to listen to the MP3 file [8:33 minutes; 2 MB] How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

The NewsGator Interview: RSS for Online Media and Branded RSS Readers

In part 2 of the RSS interview with Greg Reinacker of NewsGator find out how online media can take advantage of RSS beyond publishing RSS content. Why should online publishers care about branded RSS Readers? Does it still make sense to provide a branded RSS Reader, especially with the wide adoption RSS is getting through Internet Explorer 7? What kind of value can publishers bring to RSS Readers? How can online media enhance the user experience through third-party content via RSS? Is visitor ownership still a possibility, or are services like MyYahoo! owning the game? How can online media compete? How can small businesses compete with large portals and large media sites? Does syndicating your content via RSS mean that you're giving up content? Is RSS becoming a significant traffic driver? How can companies profit from pulling together relevant content on a specific topic from third-party sources? Is there a difference in how summary and full-text feeds drive visitors to your website? When to use which? Best practices for re-publishing third-party content on your website Can you put ads next to re-published RSS content on your site? How to do it? Click here to listen to the interview [MP3; 14 min.] How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Unleash RSS Marketing in Japan

Just got word from my Japaneese publisher that Unleash the Marketing & Publishing Power of RSS is scheduled to be released in Japan in print end of July. It's great to finally go international:) Japan is getting the short 2007 edition of the book ... and yes, the longer US 2007 edition is still being written, unfortunatelly. I can't believe how many times I've postoped it already. Actually, I'm quite ashamed of it. But, I do believe it will be worth the wait. I also wanted to thank Geoff Livingston for putting Unleash the Marketing & Publishing Power of RSS on his list of 25+ Great New Media Books. Geoff, thanks for the extra motivation to help me finish the 2007 edition:) How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

Defining Online Conversion: Combining Action and Exposure Elements

Defining Online Conversion: Combining Action and Exposure Elements Conversions aren't just about new sales or subscribers versus your website visitors. First, let's review the conversion rate definition from Defining Online Conversion: What Is It?: The conversion rate is a % of unique actions that result from unique exposures. The conversion rate metric can be used to measure anything you want to track, analyze and optimize, and is by no means linked only to sales or subscribers and your website. Here are just some quick examples of conversion rates not used as often as the standard sales/visitors CR: sales / e-mail clicks sales / e-mails delivered order finished / add to cart sales / ad impressions phone calls / website visits product recommendations / product views etc. There are countless combinations available, depending on what specifically you want to measure and optimize. Let's return to our conversion rate definition for a second: The conversion rate is a % of unique actions that result from unique exposures. As you can see from the definition, the conversion rate is a combination of actions and exposures, with a simple formula of: conversion rate = actions / exposures Consequently, conversion rate optimization begins first with defining what you want to measure and optimize, and then by defining the action and exposure elements that help you get to the numbers you need. Let's presume you want to measure the overall effectiveness of your e-mail e-zine in driving sales. The overall effectiveness of your e-mail e-zine can be measured as a conversion between the number of unique e-mail messages delivered [exposures] to your list and the number of unique sales generated [actions] from the e-mailing. [CR = unique sales / unique delivered e-mail messages] However, this will only give you the overall effectiveness and a trend to watch over a longer period of time, telling you whether you are increasing or decreasing your overall effectiveness. It does not tell you what you need to optimize to increase your sales. To determine this, consider the steps needed to make the sale via the e-mail campaign. It starts with getting the click from the e-mail message delivered to your website. Increasing the number of clicks requires increasing the attractiveness of the Calls-to-Action [CTAs] in the e-mail message. Hence you need to know how effective the CTAs are in driving recipients from the e-mail to the website, by measuring the conversion between the number of unique e-mail messages delivered [exposures] and unique clicks [actions] to your website [CR = unique clicks / unique delivered e-mail messages]. This will of course only give you the basic information --- getting more will require measuring each individual CTA. A click of course does not mean sales, so the next step is measuring the conversion from the e-mail clicks [exposures] to purchases [actions] --> [CR = unique purchases / unique e-mail clicks]. This will help you optimize the actual landing pages to which you lead the subscribers to your e-mail list, using your e-zine. And finally, to fully optimize your process you may want to measure the conversion on the sales process level to help you optimize each step that leads to the purchase after the click, such as how good the product landing pages are in getting clickers to add the product to the shopping cart [CR = unique add to carts / unique e-mail clicks]. Much like everything else in series so far, this is just a simplistic demonstration, here primarily for the purpose of helping you see how to combine action and exposure elements. In the case of e-zine optimization for sales, you would also need to measure relevant clicks (since only relevant clicks will increase your sales), different CTAs, open rates and so on. The point is, combine different actions and exposures to come up with conversion rate formulas that will impact your bottom line. How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.

The NewsGator Interview: RSS in the Enterprise - Manage Internal Information More Easily

In part 3 of the RSS interview with Greg Reinacker of NewsGator find out how Enterprise RSS makes information management easier within a corporation. What will happen in the RSS space in 2007, for marketers and business? Will RSS become integrated into every enterprise application? How will that change how information is used? Will RSS improve information management within an organization? What challenges do RSS management present to IT departments in larger organizations? Will centralized RSS tools help solve the internal information management crisis? What is Attention XML and how will it help you get more of the content you need and less of the content that is not relevant specifically to you? Are smart RSS Readers only for corporations, or can consumers also take advantage? What are NewsGator's plans for 2007? Click here to listen to the interview [MP3; 13 min.] How Can RSS Power Your Internet Marketing and Publishing? Find out more in the most comprehensive and best guide on RSS for marketers, as acclaimed by leading RSS experts, developers, marketers and publishers. Click here and get the step-by-step guide to taking full marketing advantage of RSS.